Foundry Six was hired to develop a social AR (augmented reality) game for Instagram to promote the launch of a new M&Ms snack pack. The goal of the game was to create a fun and engaging experience for users that would drive brand awareness and sales for the new product.
To create the game, Foundry Six utilized Instagram’s AR platform Spark and built a interactive AR filter that users could access through the app. The filter allowed users to virtually eat the product, and share their creations with their followers on Instagram.
Overall, Foundry Six’s social AR game was a hit with users and helped to drive awareness and excitement for the new M&Ms snack pack.