Foundry Six was commissioned to develop the companion XR (extended reality) web experience for the Toyota Lights Camera SiriusXM campaign. The goal of this campaign was to engage and interact with users in a fun and innovative way. To achieve this, Foundry Six created unique face swap technologies that allowed users to insert their own faces into the commercial.
The face swap technology was implemented using a combination of computer vision algorithms and 3D modeling techniques. This allowed users to seamlessly swap their own face with that of the actors in the commercial, creating a personalized and immersive experience.
Overall, Foundry Six’s contribution to the Toyota Lights Camera SiriusXM campaign was a success and helped to drive user engagement and brand awareness for Toyota.